Site speed is one of the factors that can affect your search engine rankings and your visitors experience. If your site loads very slowly, visitors might click off before they get the relevant information from your site.
There are several things you can do to optimise your site speed on WordPress and this list is by no means a comprehensive list but these few things will help a lot.
1. Disable and delete all unused plugins and themes.
2. If you use a lot of plugins, some of them will slow down your site. Wherever possible, just code in what you need and avoid using a pluign. Instal the P3 performance plugin which will scan your site and tell you which plugin is causing your site to slow down. Either remove these plugins, change settings or find an alternative.
3. Instal WP Smush It plugin which will compress all your image files.
4. Instal W3 Total Cache Plugin which will cache relevant pages and sections of your site and serve it up from cache rather than regenrating quesries as a page is called up. This can speed up your site speed quite a lot.
Within W3 Total Cache are the settings for New Relic. I am not that techie so can’t even begin to explain all the ins and outs of how this works but I do know that if you use this, it will help to improve your page load speed.
For an ecommerce site that installed new relic they saw their page loads times increase by about 2 seconds and this equalled a 25% increase in conversions. This really is not something that business websites can ignore.
You need to first check if your host is compatible and that you can instal New Relic.
If it is compatible, then you need to do this:
- Log in to NewRelic and navigate to “Account Settings -> Integrations -> Data There you can find the API Key (perhaps you have to generate it first). Copy the key.
- Log in to WordPress and navigate to “Performance General Settings”. Then scroll down until you find “Monitoring – New Relic”
- Fill in the API Key and click Verify.
- Fill in or select your application name and save all settings.
Another great service is Cloudfare. Signing up to this service is automatic if you use the suggested Hostgator hosting service. In the control panel of your domain hosting account you will find an icon for cloudfare. Just enter an email account and tick the term and conditions box, hit “create account”. This will automatically configure WordPress sites. This service has proxy servers all around the globe and will serve up pages from the nearest server to the visitor. It also has the benefit of preotecting your sites bots and threats to your site,of detecting malware on visitors’ computers, stops spam comments and advanced stats.
After setting it up via cpanel, you will get an email to login to the Cloudflare site. From there, fill in the details to setup and then go back to the W3 Total Cache General Settings page to enable cloudflare. Fill in the details required like email, etc. Save settings. That is all you need to do. If you run into problems using this, get technical support from your hosting company.
5. Use a Content Delivery network like Max CDN to serve the images for your site. This will is especially useful if you have an image heavy site.