Video Marketing Resources

If you have just been through my Youtube SEO course or are looking to do some video marketing. Here are some useful resources that can help you.

Youtube Keyword tool

https://www.youtube.com/keyword_tool

Alternate Keyword Tool

Market Samurai (free trial)

Youtube Analytics Page

http://www.youtube.com/yt/advertise/youtube-analytics.html

Video Creation Tools

  • Windows Movie Maker
  • iMovie
  • Camtasia
  • Snagit
  • Sparkol

Video Distribution Tools

Traffic Geyser

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Add a ping list to your wordpress blog

Add this list to the list of places to ping under Settings > Writing.

This will ping all these services everytime you add a new piece of content and will alert search engine robots to crawl you site.

http://rpc.blogrolling.com/pinger/

http://blogsearch.google.com/ping/RPC2

http://api.moreover.com/RPC2

http://rpc.weblogs.com/RPC2

http://www.bloglines.com/ping

http://ping.syndic8.com/xmlrpc.php

http://ping.bloggers.jp/rpc/

http://blog.goo.ne.jp/XMLRPC

http://ping.blo.gs/

http://api.moreover.com/RPC2

http://audiorpc.weblogs.com/RPC2

http://blogpeople.net/ping

http://blogsearch.google.ca/ping/RPC2

http://blogsearch.google.com/ping/RPC2

http://blogsearch.google.es/ping/RPC2

http://blogsearch.google.us/ping/RPC2

http://feedsky.com/api/RPC2

http://hamo-search.com/ping.php

http://ping.blogoon.net/

http://ping.fc2.com/

http://ping.kutsulog.net/

http://ping.namaan.net/rpc

http://ping.syndic8.com/xmlrpc.php

http://rpc.blogrolling.com/pinger/

http://rpc.reader.livedoor.com/ping

http://rpc.twingly.com/

http://rpc.weblogs.com/RPC2

http://www.blogpeople.net/servlet/weblogUpdates

http://xping.pubsub.com/ping/

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WordPress Workshop

Test header image to use on test sites. Just right click to download.

 

This is a standard out of the box WordPress Installation

A Tour of a WordPress Site – The main components that make up a wordpress site

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Every wordpress theme is different but they all have these main components.

Tour of the WordPress Dashboard

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How to use Pinterest for Business:Top seven things to consider

Pinterest is one of the fastest growing social networking sites on the internet today. Actually Pinterest has grown tremendously over the past few months getting to more than 10 million users in a faster time than both Facebook and YouTube did when they hit that mark. All businesses can use this fast gowing platform to promote their brands, products and services. Have you added Pinterest to your Social Marketing Strategy yet? Before finding out how to use pinterest for business, it’s crucial that you know what the site is all about.

pinterest for business

What is Pinterest?

Pinterest is essentially an image based social networking site where users create or make virtual bulletin boards which one can use to pin(share) stories on a variety topics such as; cooking, books to read, places to visit, etc. This social networking site works on the concept or idea that a “picture is worth a thousand words”. The site uses boards which are basically a collage of images and short descriptions. Pinterest users can or are ideally supposed to follow other users’ boards, dependent on their own personal interest. With the use of images to tell a story, the social networking site has brought a new twist to social networking which so far has largely been dependent on written content.

Numerous businesses have jumped on the Pinterest bandwagon and have begun using Pinterest to promote their brands. In the UK, Pinterest has only really started to take off in Q1 of this year. If you start now, you are still not too late to get into the game. If you are looking ways on how to use pinterest for business promotion then here several steps to consider:

How to use pinterest for business

Step 1: Pin your product or services information

The first and obvious use of Pinterest is basically to promote your business’s products and services. You simply spread information about your brand by pinning your own products which you ideally share with other users so long as you select the appropriate categories. The site is particularly effective for promoting business if you target a certain or specific customer base.

Step2: Engage your customer

If you know your customer demographic, you can use Pinterest in a much more strategic way by creating boards that are of interest to your customers and pinning images that might appeal to them. Although the website concept is build around images, it’s still a useful social network which businesses can use to build a community around it. For instance users can re-pin a business items thereby increasing the visibility of such as business. In such a scenario it’s important to personally thank all who pin your brand by then possibly forge good relationships. You can also promote your business further by following more Pinterest users and requesting them to follow you back. Through comments, the site has the potential of being a very important platform for customer feedback control.

Step3: Easily links with other social networking sites

Pinterest can be used together with other social networking giants like Facebook, Twitter, Google plus or even the corporate blog to give a brand or business total social media exposure. Businesses with profiles in such sites can redirect customers or users to Pinterest vice versa. The site gives customers new and exciting way of interacting with their favorite brands.There are now many tools that allow easy integration on your different platforms like Pin It plugins for wordpress to make it easy for others to pin your images to their boards from your blog.

Step 4: Hold contest and giveaways

This is another great platform that you can use to promote your business on pinterest is to use contest or giveaways. Holding contest on Pinterest is a sure fire way of spreading word about your brand. You can ideally come up with inventive contest ideas like re-pinning, participating on boards or creating totally new boards.

Step5: use the gift section to promote your business further

Pinterest allows you to add a price tag on each item that you pin. The site also allows you to include your website links to each image. Such items are highlighted in the gift section of the site. Do not forget to use the gift section as it’s an awesome feature for one to promote his or her business products or services and as result garner more customers.

Step 6: Use Pinterest for SEO

Pinterest is a very SEO friendly site that enables one to pin given products or services together with their website links. By allowing people to include their website links during the pinning process, the site offers a great way for businesses to garner high quality backlinks and as result improve the ranking of their websites in search results. Another tip for increasing your brand visibility in search results is to include concise descriptions of products or services along with highly targeted keywords.

Step 7: Exclusivity

As a rookie or new social networking site, business should invite users to interact with them on Pinterest by offering unique and exclusive content as it’s the only way one can arouse interest among the public.

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Introducing Google + The Social Network to Watch

What is this Google+ that everyone is talking about? It it the long awaited service from Google that the social media world has been anticipating for months.This is not their first foray in the social networking world with Orkut, Buzz, etc that failed to gain the kind of traction that they anticipated.

With Facebook fast on their heels, Google had to respond or lose it’s status and influence as the biggest site in the world.

How does Google Circles work?

Watch this video below and it will give you a good idea.

httpv://www.youtube.com/watch?v=ocPeAdpe_A8

They did not do a big launch with new service and for now it is by invitation only. this way, they are expecting it to grow virally. Larry Page has just announced that this new platform has reached 10 million users in 2 weeks.

Funnily, the person with the most number of followers on Google+ is Mark Zuckerberg with 184,842 at time of writing, more than double that of Larry Page and Sergei Brin. See the most followed people here http://socialstatistics.com/

The best thing about this new service is Google Circles. You can create discrete groups of people with well defined borders so that these people will only see what posts that you want them to see. None of the information leakage and privacy issues that we are getting on Facebook. With Circles, there is no chance of your boss seeing your drunken pictures again.

It’s really easy to use Circles, there is a page with thumbnails of all the people you are following and you just drag them into whichever circle you want and as many circles as you want. They only know that you have added them to a circle but not which one.

When you share an update, a photo or a video, you can select which circle you want to share it with. This is the perfect solution to the privacy problems that Facebook has been trying to resolve for ages.

Cleverly, there is something called Sparks. This works like Google Alerts of a search service where you can type in your keywords and any news with that keyword will show up.

One superhot thing that you can do is to have Video Chats with up to 10 people with Hangouts. I can see this growing to be a great function for doing business if they expand it beyond the use of 10 people in a group. Just this week, Facebook announced that they are going to allow Skype calls within Facebook itself but that is only for one person only.

You can start a Hangout for a particular circle and people can drop in and chat to you if they are around.

For Android phone users, you can take pictures which automatically get’s uploaded ready for you to share with your circles.

This is still an ongoing project so there are a lot of bugs to work out. Can’t wait to see how this one develops. It’s simple, it’s easy to use and I love the privacy settings. It’s a winner already.

 

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Super Injunctions exposure go viral on Twitter

This is a great example of how a story can go viral on Twitter. Super Injunctions that were granted by the court to gag the press from revealing identities of celebrities have not taken into account the power of social media.

A user set up the Twitter account @SuperInjunction exposed the stories that were supposedly published by a Spanish Newspaper. This account quickly garnered over 3000 followers overnight.

This caused a flurry of activity on Twitter where other peole were retweeting the stories. Soon after, the names on that account were redacted. You can still see the original tweets by looking at the tweets that were redacted so all the information is still out there on the Twittersphere.

superinjunction on twitter

Another account has since popped up called Injunctionsuper which repeats the same story and has been reteweeted continuously too.

Super Injunction on Twitter

The hashtag #superinjunction has also been trending along with Jemima Khan and Jeremy Clarkson, who have been linked in the revelations.

trending on twitter

Very quickly, Jemima Khan has been on Twitter denying the allegations but that has not stopped the gossiping.

Jemima Khan on Twitter Super Injunction

 

Social Media Lessons learnt:

News on Social Media has a much wider reach than you originally thought. It does not just go to your Twitter Followers. It can get retweeted and this has the effect of spreading the news exponentially.

In addition, some twitter posts are automatically posted on Facebook walls and also blogs, further distributing the same content.

Think about your content. How can you leverage your social media efforts to maximise the distribution of your brand across the internet.

Do you have an effective Social Media Strategy? Contact us if you would like to arrange a consultation.

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Social Media Case Study – Parliamentary Waffle House

What clever way to leverage a trending event and use it as the basis for a social media marketing campaign.

Step By Step breakdown of this campaign.

Step 1. Create a Campaign with a simple website.

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Simple landing page redirecting visitors to buy tickets to the event.

Also, not that they are collecting email addresses to create a database of new customers.

Step 2 – Spread the news via Twitter

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Send it out via Twitter to bloggers who have a large following on Twitter. In this case, the tweet was quickly retweeted.

Retweeting – the message goes viral

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Using a 3rd party to manage ticket sales.

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This campaign was very simple as there is almost no work to get that one page set up, with one clever graphic. Hook up to payment gateway like Paypal or a ticketing site.

Spread the word via Twitter, Facebook and your Blog.

This event will go on until May 6th and all the tickets are sold out already.

Is Social Media a Fad

Watch this Video will show you the impact of Social Media on Society, Business and Culture